Track 1

Best Practices in Cultural
Sensitivity and Medical
Interpretation

Track 2

Advanced Medical Tourism
Marketing

Track 1

Legal Issues in International
Healthcare– Part 1

Track 2

Advanced Hospital Marketing

Track 1

Legal Issues in International
Healthcare– Part 2

Track 2

How to Harness the Power of
Social Media Marketing

Track 1

Disney’s Approach to
Business Excellence

Track 2

Accreditation Workshop
Part One: 2 pm - 3 pm
Part Two: 3 pm - 4 pm

Track 1

“Medical Tourism Millionaire”
Developing your Medical Tourism
Facilitation Business

Track 2

Developing a World-Class
International Patient Department

Welcome and Opening Keynote Presentation

Track 1

Domestic Medical Travel:
Employers Seeking Quality
Healthcare Closer to Home

Track 2

Country Brand Strength Index:
How to Strengthen Your Country's
Brand

Track 3

Medical Tourism Peculiarities in Russian speaking Market

Track 4 (Crossover with the 
Global Benefits Conference)

Expatriates & Mobile Employees

Track 1

Creating Healthcare Free
Zones, Medical Tourism
Zones and Healthcare Cities

Track 2

Media Training Workshop:
learn media skills from a real
medical journalism professional

Track 3

Outbound Medical Treatment
Case Studies: Middle East/GCC

Track 4 (Crossover with the
Global Benefits Conference)

Multi-National Wellness & Health
Population Management
Programs

Track 1

Insurance Implementation of
Medical Tourism into Self
Funded Healthcare Plans

Track 2

Targeting Patients: Increasing Conversions by Getting Personal

Track 3

Outbound Medical Treatment
Case Studies: Africa

Track 4 (Crossover with Global Benefits Conference)

Impact of local Mandated Plan on Employer Sponsored Coverage

Keynote Presentation:

Building a Business
Through Storytelling

Track 1

Successful Medical Tourism
Country Case Studies

Track 2

Patient Centered Excellence:
Creating A Culture That Exceeds
Customer Expectations

Track 3

Track 4 (Crossover with the
Global Benefits Conference)

International EAP

Track 1

Case Studies in Successful Global Affiliations

Track 2

Understanding Ethnic Medical
Tourism

Track 3

Health Tourism: Social Welfare Through International Trade

Track 4 (Crossover with the
Global Benefits Conference)

Risk Management & Finance of
Global Benefits

Track 1

Case Studies in US Inbound
Medical Tourism

Track 2

Travel Industry Roundtable
Discussion

Track 3

Using Patient Experience
Videos to Build Confidence in
New Consumers

Track 4 (Crossover with the 
Global Benefits Conference)

Global Benefits Regional Focus: European Union

Track 1

Cruise Ship Medical Director
Panel Discussion

Track 2

The Future of Healthcare and
Health Insurance - Expert Panel
Discussion

Track 3

Ethics in Medical Tourism

Track 4 (Crossover with the
Global Benefits Conference)

Global Benefits Regional Focus: Latin America

Track 1

Establishing Cross Border
Referral Clinics

Track 2

Understanding the Globalization
of Healthcare

Track 3

New Developments in
Telemedicine and E-Health
Solutions

Track 4 (Crossover with the
Global Benefits Conference)

Global Benefits Regional Focus:
Asia

Track 1

Case Study: Building Medical
Tourism Hospitals

Track 2

Patient Perspectives

Track 3

Medical Evacuations

Track 4 (Crossover with the
Global Benefits Conference)

Managing Major Medical
Conditions Globally